What really matters to grocery shoppers when money is short

Between challenging economic headwinds, a dwindling data landscape and a heavily saturated grocery market, consumers are much more aware of their spending - and looking for ways to save money here and there. Our new infographic reveals what drives customers’ decisions and shows grocery brands:

• Who are today’s grocery shoppers in the UK: their habits and how they shop
  
  
• How inflation is impacting their behaviours: how much they spend, where they tend to shop and what they value the most
  
  
• The top three practical tips to increase awareness, build loyalty and gain market share